McLaren has come a long way since the MP4-12C was launched in 2011, so it’s not surprising to learn the company’s clientele is changing with the times.

Speaking at the U.S. launch of the 750S, McLaren President of the Americas, Nicolas Brown, told us around 70-80% of vehicles are now custom ordered. That’s a massive jump from earlier, when only around 15% of vehicles were given the same treatment.

So what’s popular with McLaren buyers these days? Customization is king as 75% of shoppers opt for upgrades from McLaren Special Operations (MSO). This includes everything from unique colors to special editions such as the 750S 3-7-59 that was introduced in November.

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More: The 750S Could Be McLaren’s Final Non-Hybrid V8

Besides embracing customization, McLaren buyers are getting younger as the average age has dropped to 44. That number used to be in the 50’s and it means there’s plenty of opportunity for repeat purchases in the future.

While McLaren buyers have traditionally been professionals, such as doctors and lawyers, the company has also seen customers who grew up driving their cars in video games and then made a fortune in tech later in life. Despite the passage of time, the fondness for McLaren remained and has resulted in real-life sales.

McLaren 750S Sold Out Until 2025

Michael Gauthier / CarScoops

We’ll have a lot more to say about the 750S in our upcoming review, but Brown confirmed the supercar has been a resounding success and is now sold out through the spring of 2025.

That being said, the 750S is an impressive beast that features a twin-turbo 4.0-liter V8 developing 740 hp (552 kW / 750 PS) and 590 lb-ft (800 Nm) of torque. It’s connected to a seven-speed gearbox, which enables the car to rocket from 0-60 mph in 2.7 seconds before hitting a top speed of 206 mph (332 km/h).